Why Signature Programs Are No Longer Optional in Senior Living

Written By Holly Case

In today's senior living landscape, community success isn't just measured by occupancy rates and NOI. Residents — and their families — are increasingly choosing communities based on lifestyle, personalization, and the promise of meaningful daily experiences. This is where Signature Programs become a game-changing differentiator.

What Are Signature Programs?

Signature Programs are branded, thoughtfully designed offerings that go beyond basic services. They encompass everything from custom culinary experiences to resident fitness, lifelong learning, pet care, and even technology — all delivered under a recognizable and community-aligned brand.

At Avan Management Group, we’ve developed Signature Programs that include:

  • Flavors of Avan – Elevated culinary programming that turns mealtime into an experience

  • LifeFit – A holistic fitness and movement initiative designed for longevity

  • Avan University – Lifelong learning delivered through university partnerships and expert instructors

  • Pet Longevity Concierge – Full-spectrum pet care support, from grooming to therapy

  • Sona Salon & Spa – On-site self-care and wellness services for beauty, dignity, and comfort

  • Resident App – Mobile connectivity for residents and families: calendars, dining, service requests, billing, and more

Why They Matter More Than Ever

Today’s older adults — and their adult children — expect more. They want purpose, connection, and choice. Signature Programs allow communities to stand out in saturated markets, offering something that’s not just impressive on a tour, but impactful in everyday life.

Here’s what Signature Programs can do:

  • Boost Resident Engagement: More engagement = longer length of stay = higher lifetime value

  • Drive Marketing Differentiation: Gives your sales team tangible, branded experiences to sell

  • Increase Satisfaction & Referrals: Happier residents lead to more positive reviews and word-of-mouth

  • Support Staff Morale: Well-structured programs give staff purpose and structure in daily operations

  • Enhance Reputation & Retention: A well-loved program becomes part of your brand legacy

It’s Not Just About the Program — It’s About the Execution

Many operators struggle to launch or maintain lifestyle programs because they’re bolted on, not built in. That’s why at AMG, we integrate these offerings directly into your operating model, train your teams, and ensure they align with your community's culture and brand.

Our approach:

  • Custom branding and naming

  • Operational training and SOP development

  • Launch planning and resident rollout

  • Ongoing performance tracking and feedback loops

Looking Ahead

As the senior living industry evolves, the communities that will thrive are the ones that offer more than just care — they offer experiences. Signature Programs aren’t just “nice to have” anymore. They’re essential tools for attracting today’s consumer, retaining tomorrow’s resident, and building a community that performs on every level.

Let’s Build Your Signature Experience Together
Looking to enhance your current offerings or build a program from scratch? Contact us today to explore our consulting and turnkey Signature Program solutions.

Holly Case